Are Robocalls Legal to use in Political Campaigns?

February 1, 2023by Brannon Miller

Politicians often use robocalls to reach many voters quickly and efficiently. Robocalls can be automated, allowing politicians to deliver a pre-recorded message to thousands of people in a short amount of time. This is particularly useful during campaigns when candidates are trying to reach as many voters as possible before election day. But some candidates may wonder if and when they can use this tool to speak to their voters. 

Why Do Politicians Use Robocalls?

Robocalls can target specific demographics or geographic areas, making it easier for politicians to deliver tailored messages to different voters to be heard by more people across their constituencies. Additionally, robocalls are relatively inexpensive, making them a cost-effective way for politicians to get their message out to voters. Plus, you can record your voice or use a professional-sounding robotic one – either way, you’ll be able to get your message out fast. 

It’s worth noting that robocalls are also a way for politicians to bypass media filters and deliver their message straight to citizens in a way that can be more effective than traditional forms of advertisement like TV or radio. These calls allow you to choose who you call and when to target the right people at the most effective times.

However, it’s important to note that laws and regulations regarding robocalls vary by country and state, and political campaigns must comply with the rules that apply to their jurisdiction.

What Are The FCC’s Rules On Political Robocalls?

Political robocalls are legal in the United States but are subject to certain regulations. The Federal Communications Commission (FCC) has rules that require robocalls to be identified as such and to include a way for the recipient to opt out of receiving future calls.  Robocalls also are only allowed to go to landlines—you cannot call cell phones with automated calls.   

What Information Must Be Provided During a Political Robocall?

By law, telemarketers—including political campaigns and organizations—must provide specific information when making recorded calls or automated voice messages. For example, every message must include the name and contact information of the entity responsible for its content. This means that a caller must be able to identify who is behind the call and provide a valid phone number or address where they can be contacted. The message should also state whether it’s been approved or authorized by any candidate or political party. 

At What Time of Day Should Political Robocalls Not Be Made?

Additionally, political robocalls must follow the same FCC rules as other robocalls. This includes restrictions on when calls can be made, such as not calling before 8 am or after 9 pm. Robocallers also cannot use automated dialers to contact people whose numbers are on the National Do Not Call Registry

Breaking any of these regulations can result in serious consequences, so political campaigns and organizations must keep these laws in mind when making robocalls.

Which States Have Laws Limiting Robocalls?

Additionally, some states like California, Indiana, Kentucky, North Dakota, Ohio, and Texas have state laws limiting robocalls and telemarketing calls, which may include restrictions on when calls can be made and what information must be provided during the call. It is important to be aware of the laws in the specific state in which the calls are being made before conducting political robocalls.

Contact Chism Strategies Today With Any Political Robocall Questions 

By: Brannon Miller

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