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Democratic Primary Voters Want Ideological Balance on the Ticket

A nationwide TEXT-IT Poll ® by Chism Strategies revealed that Democratic primary voters across the country rank ideological balance ahead of gender diversity (43% - 23%) when asked about the best way to balance the ticket.  However, when offered a list of potential Vice-Presid…

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Introducing our TEXT-IT (Exit) Poll

Yesterday we launched our TEXT-IT Exit Poll in Super Tuesday states. We interviewed 585 Democratic primary voters with a 10 question survey across four different time zones and produced an accurately weighed report with a 4.05% Margin of Error less than 24 hours from the start of surveys to …

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Chism Strategies Wins Reed Award

Chism Strategies Wins Reed Award for SMS Social Pressure Innovations in Dallas Mayoral Race Chism Strategies was singled out by Campaigns and Elections Magazine at the Annual Reed Awards Ceremony for a Social Pressure Texting Program in Eric Johnson’s Successful Campaign for Mayor of …

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By Popular Demand, the Politiqs Essays Return

By Popular Demand, the Politiqs Essays Return We appreciate all our clients and other political professionals who have inquired recently about our PolitIQs series that we had suspended in 2019 under the load of the fall campaign season. Today we renew this regular email series with a summ…

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An Open Letter to Mississippi Democrats

Last week’s Republican sweep of statewide office and the margin of the Reeves victory are troubling for most Democrats in our state. Monday morning quarterbacking is inevitable, and many of the observations have merit. I’d like to offer my perspective gained in more than two de…

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Key Numbers and Crucial Questions in the Governor’s Election

It’s been twenty years since the outcome of a Mississippi Governor’s election was still in question on Election Eve (Musgrove v. Parker).  All reputable polls show the contest could go either way. And as we all prepare for this pivotal decision, Brad Chism reminds us of so…

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Our Take on the August 2019 Partisan Primaries

We’ve read a number of commentaries about the significance of the GOP primary being larger than the Democratic primary for the first time ever.  That is indeed a milestone.  In this report, we explain why this change occurs.   But first, we note another important…

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Using Text Messaging for Social Pressure GOTV

In early June 2019, Eric Johnson was elected Mayor of Dallas. His victorious campaign to lead America's ninth-largest city was remarkable for the absence of TV ads, digital video or radio ads. The old-fashioned combination of field, phones and mail paved the way for victory in this low tur…

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Texting, List Quality and Voter Pushback

Campaigns are turning to text messaging as an effective means to reach voters—and for good reason.  The tool is inexpensive, relatively simple, and the message is almost sure to be read.  (Studies show texting open rates to be 96% or better.) In Eric Johnson’s succes…

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