Survey Series: Non College Whites in Swing States in 2018

Surveys of Non Whites in 2018 Swing States

We spent many hours since November 2016 looking for ways to give our progressive clients a competitive advantage. And after considerable research we concluded that Moral Foundations messaging might be one key to success.  

 For the last three months Chism Strategies has been testing core Democratic messages and critiques of President Trump using Moral Foundations Theory. The initial survey results were encouraging. According to the Analyst Institute, who reviewed our research, “direct appeals to authority, especially when the messages also utilize appeals to broad values of loyalty, can increase support for Democratic positions.”

 Email us for a summary report on the first five waves of surveys to non-college whites in fifteen states with a competitive US Senate or Governor’s race next year.  


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