Chism Strategies' polling of white women in the recent Alabama US Senate race garnered national and international media attention. Our surveys on the contest included transcriptions of comments by supporters of each candidate and undecided voters who were conflicted over their choices. We distilled the statements into word clouds based on candidate preference, age and education level. Buzzfeed, the New York Times and the UK Times used our research and analysis in their extensive reporting on the election. Our team was not part of the Doug Jones campaign team or any independent expenditure effort and conducted this research at our own cost.