Phonebanks are seldom referenced in news stories about campaign messaging and tactics. When done right, phonebanks can be downright boring—there is no thrill in the third or fourth call to a committed supporter who has yet to fulfill a promise to vote, reminding them of the last conversation about mail ballots and nudging them once more to do the right thing.
But the California Recall is a reminder that a good phonebank can be the difference between a tight win and a landslide.
At Chism Strategies, we’ve always said, “Pester your voters today. They will thank you at the Victory Party tomorrow.” We applied this philosophy on a massive scale to help secure a win for Governor Newsom and a boost for Democrats nationally.
- 3 million targeted phone households
- 25 days of calling
- More than 2.1 million conversations and messages
- 566,200 land line and cell phone voters committed to vote against the Recall
- Regular call backs to supporters until the registrar confirmed these allies had voted
- Tracking by type of voter commitment (by mail, dropbox, in person)
- Daily file updates to the call back list to remove persons who had cast their vote
By Election Eve, more than 380,000 of our supporters had cast their ballots
67.2% of those who committed to vote against the Recall had mailed or dropped off their ballots before polls opened on Election Day
If you’d like to see the case study — summaries of daily tracking of commitments by voter method (mail/dropbox/in person), conversion ratios, the response patterns as Election Day neared, and more — get in touch with Brad Chism. You can email Brad at email@example.com or give him a call at (601) 918-4563.