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Our Take on the August 2019 Partisan Primaries

We’ve read a number of commentaries about the significance of the GOP primary being larger than the Democratic primary for the first time ever.  That is indeed a milestone.  In this report, we explain why this change occurs.   But first, we note another important…

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Using Text Messaging for Social Pressure GOTV

In early June 2019, Eric Johnson was elected Mayor of Dallas. His victorious campaign to lead America's ninth-largest city was remarkable for the absence of TV ads, digital video or radio ads. The old-fashioned combination of field, phones and mail paved the way for victory in this low tur…

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Texting, List Quality and Voter Pushback

Campaigns are turning to text messaging as an effective means to reach voters—and for good reason.  The tool is inexpensive, relatively simple, and the message is almost sure to be read.  (Studies show texting open rates to be 96% or better.) In Eric Johnson’s succes…

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Winners and Losers and Their Faith in the Presidential Voting System

A study published in the most recent Public Opinion Quarterly confirms what most of us suspect—that when one’s candidate wins, he or she has more faith in the electoral process than after a loss. But this study over the last three presidential elections offers more insights: th…

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Taking the Time to Explain the Other Side’s Arguments

A study published in the most recent Public Opinion Quarterly suggests that there is merit in offering more than the standard partisan talking points in speeches meant to persuade voters. A PhD student from Hebrew University surveyed voters in the USA in the fall of 2017 and again in the s…

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Y'all Politics Poll Analysis

This week’s Y'all Politics story on polling numbers in the governor’s race deserves a serious review. Here’s our summary analysis: The composition of the IMG poll sample is a bit shaky. Don’t put much stock in the general election match-ups. But, if the GO…

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Chad Lyle Joins Chism Strategies as Communications Intern

We are pleased to announce that Chad Lyle has joined us this summer as a Communications Intern. Chad is a junior at the University of Texas and reports on the state legislature for The Daily Texan, one of the premier college newspapers in the country. His has also written for …

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New Hampshire’s Role in the 2020 Democratic Primary

New Hampshire’s Role in the 2020 Democratic Primary Brad Chism’s time at the annual AAPOR Conference included an interesting presentation about New Hampshire and potential models for the 2020 cycle. Here were four possible scenarios discussed. The Front-runner Stumbles (1984)…

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Best Practices from Leading Research and Polling Firms

Nielsen, a leading global research firm for media, advertising, retail and the consumer goods industries is using old fashion robocalls to increase response rates and save money. Nielsen is best known now to political practitioners for measuring viewership among different network show…

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Pearls from the AAPOR Annual Conference

Advances in Exit Polling Brad Chism recently attended the American Association of Public Opinion Research (AAPOR) annual conference and returned laden with charts, graphs and analysis from some very big brains in attendance. Here are some of the more interesting tidbits about exit polling…

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